Tiger milk mushroom Japan supplement &powder demand
As an industry analyst focusing on the Asian health market, tracking data shows that Japan’s imports of Hainan Tiger milk mushroom (Lignosus rhinocerus) will reach US$5 million in 2023. tiger milk mushroom Japan supplement &powder Enhance immune and liver health functions Accurately match the health needs of the aging society.
Hainan tiger milk mushroom’s “passionate fans in Japan”.
Japan is an important overseas consumer market for Hainan tiger milk mushroom. With the aging of Japanese society, the proportion of elderly people continues to rise, prompting the public to pay more attention to health and wellness products. Tiger milk mushroom has the enhancement of immunity, anti-inflammatory, liver protection and other functions, accurately meet the urgent needs of Japanese consumers in pursuit of health. In addition, Japanese consumers have traditionally maintained a high preference for high-quality Chinese herbs, Hainan tiger milk mushroom’s excellent quality and clear efficacy, making it widely favored in the Japanese market.
Japan: a “demand surge area” for tiger milk mushroom
Among the above markets, the demand for tiger milk mushroom in Japan has shown “exponential” growth in recent years. The variety of tiger milk mushroom products available at major health food chains and traditional drugstores in Japan is astonishing. In Tokyo Ginza, Shinjuku and other core business districts of high-end health food stores, tiger milk mushroom slices, extract capsules and other products are carefully displayed in eye-catching locations, attracting a large number of consumers to stop and buy.
What is the attraction of tiger milk mushroom that makes it possible for it to continue to be recognized by Japanese consumers? Need to start from the Japanese society’s high attention to health and wellness – this degree of attention in the world are in the leading position, the concept of health has been deeply integrated into the people’s daily life, the formation of a national consensus. Behind this phenomenon are multiple underlying factors.
Historical and Cultural Factors
Observed from the historical and cultural dimension, Japan has long been deeply influenced by traditional oriental culture, and the localized development of the Chinese medicine system in Japan has laid a profound foundation for the concept of health and wellness. As early as in the Nara period, a large number of Chinese medicine books were introduced into Japan, which had a profound impact on the development of Japanese medicine. After hundreds of years of localization and evolution, a unique system of “Chinese medicine” was gradually formed, which is widely used in the field of disease prevention and daily health care. In Japan, most families routinely stock Chinese herbal preparations for basic health management and relief of common discomforts.
Current Situation of Aging Population
In addition, Japan is the most prominent country in the world in terms of aging. According to official statistics as of September 15, 2024, the number of people over the age of 65 has reached 36.25 million, accounting for 29.3% of the total population, and the pressure of aging continues to intensify. This social structural characteristic makes health management a core issue of common concern for the whole society.
It is worth noting that Japanese consumers’ trust in natural medicinal herbs has remained high for a long time, especially favoring products with clear certifications of origin and scientific verification. The scientific name of Hainan tiger milk mushroom is “Lone Ling Nucleated Stalk Fungus”, and its outstanding medicinal value has been widely recognized. With the standardized management system of Hainan rubber forest ecological planting mode, it perfectly meets the two core demands of the Japanese market for “traceability” and “quality control” of the product.
In Japan, the sales network of tiger milk mushroom has a diversified layout. Health food stores and drugstore chains in major cities have sales, and some high-end department stores and supermarkets have set up special health care zones. In addition to physical channels, e-commerce sales platforms are also performing strongly. In Rakuten, Amazon and other mainstream e-commerce platforms, tiger milk mushroom product form complete, mycorrhizal slices, powder preparations, capsules, oral liquid and other products, fully covering the needs of various consumer groups.
It is worth paying attention to, Japan from Hainan imports of tiger milk mushroom number continues to climb. 2023 imports surged 30% year-on-year, reaching 5 million U.S. dollars, fully corroborate the Japanese market for Hainan tiger milk mushroom strong demand. According to industry research reports, Japan tiger milk mushroom consumer market size has now exceeded 10 million U.S. dollars, is expected to maintain a compound annual growth rate of 15% -20% over the next five years, showing broad prospects for development.
Third-party industry reports confirm that the Japanese tiger milk mushroom market size has exceeded 10 million U.S. dollars, the standardization of ecological planting model and clinical research endorsement, will continue to drive the category in the field of Japanese health food penetration rate increase.
